Key Data convierte los datos en narrativas visuales
que generan contexto, profundidad y valor editorial.

Key Data IS A DATA JOURNALISM AND STORYTELLING STUDIO THAT CREATES VISUALIZATIONS AND INTERACTIVE EXPERIENCES TO HELP PUBLISHERS AND BRANDS STAND OUT

Key Data es un estudio de periodismo de datos y storytelling que crea interactivos y visualizaciones para ayudar a publishers y marcas a diferenciarse

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Interactive Web Experiences

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THIS INTERACTIVE EXPERIENCE IS A DATA-DRIVEN PORTRAIT OF THE 2026 WORLD CUP, BUILT AROUND MANY OF THE INSIGHTS THAT SHAPED THE TOURNAMENT'S CONVERSATION.
Our goal was to let users do more than simply read the data. We wanted them to explore it and become part of the story. That's how we think about interactives: not as static charts, but as a experience people navigate.

Social-first data stories

Mexican Grand Prix: A Pillar of Formula 1's Global Boom
This piece uses attendance data to show how the Mexican Grand Prix became one of Formula 1's most successful events, drawing 3.6 million spectators in just ten years.
Liga MX: When a Historic Tournament Reveals Something Bigger
This story puts the Apertura 2025 season into historical context, showing why it became one of the highest-scoring short tournaments in Mexican football history.
Acapulco Open: Among the Best ATP 500 Events500
A comparison of the average player rankings across all ATP 500 tournaments in 2025, showing why Acapulco ranks among the strongest fields.
OUR CONTENT BECOMES BOTH EDITORIAL AND COMMERCIAL ASSETS: IT BUILDS CREDIBILITY, DRIVES CONVERSATION, AND CAN BE SPONSORED AND DISTRIBUTED ACROSS PLATFORMS.

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KEY DATA TURNS COMPLEX INFORMATION INTO CLEAR, RELEVANT AND VISUAL STORIES.

Juan Martín Montes founded Key Data after more than two decades in sports media, including Reforma, MedioTiempo and Fox Sports. Throughout his career as a reporter and digital editor, he specialized in identifying compelling stories hidden in data. That editorial perspective is the foundation of Key Data, combining journalism, data analysis and visual storytelling.
TODAY, KEY DATA IS A FLEXIBLE EDITORIAL STUDIO THAT BRINGS TOGETHER DESIGNERS, DEVELOPERS AND DATA STORYTELLERS TO CREATE DIGITAL EXPERIENCES FOR THE WEB AND SOCIAL MEDIA